A practitioner's guide to general solicitation, accredited investor verification, and compliant 506(c) capital raises for private companies.
Disclaimer: This guide is for informational purposes only and does not constitute legal or securities advice. Consult qualified securities counsel before conducting any offering. Deal Box is not a broker-dealer and does not provide legal advice.
Regulation D is a set of SEC rules that allow private companies to raise capital from investors without registering the offering with the SEC. It operates under Section 4(a)(2) of the Securities Act of 1933, which exempts transactions not involving a public offering.
Regulation D contains three primary exemptions:
Rule 506(c) was created by the JOBS Act of 2012 and took effect in September 2013. It was the first time the SEC allowed private companies to publicly advertise securities offerings in over 80 years.
| Feature | 506(b) | 506(c) |
|---|---|---|
| General solicitation | Prohibited | Permitted |
| Advertising (social media, email) | Prohibited | Permitted |
| Investor type | Accredited + up to 35 sophisticated non-accredited | Accredited only |
| Verification requirement | Self-certification acceptable | Reasonable steps required |
| Raise size cap | Unlimited | Unlimited |
| Form D required | Yes | Yes |
| Resale restrictions (Rule 144) | Yes (6-12 month holding period) | Yes (6-12 month holding period) |
The practical implication: 506(c) lets you run a full inbound marketing campaign, post on LinkedIn, send cold outreach, and advertise your offering publicly. The trade-off is a stricter verification process, as issuers must take reasonable steps to verify each investor's accredited status.
Under SEC Rule 501(a), an individual qualifies as an accredited investor if they meet one of the following criteria:
Under 506(c), general solicitation is permitted. This includes:
Key nuance: once you engage in general solicitation under 506(c), you cannot retroactively convert the offering to 506(b). The exemption used is determined at the time of first sale.
The most operationally significant difference between 506(b) and 506(c) is verification. Under 506(b), investors can self-certify their accredited status via a questionnaire or checkbox. Under 506(c), issuers must take "reasonable steps" to verify accredited status.
The SEC provides a non-exclusive list of acceptable methods:
All Regulation D offerings require the issuer to file Form D with the SEC. Form D is a notice filing, not a registration, and is submitted through EDGAR (the SEC's online filing system).
Note: Form D is a public document. Filing it makes certain offering details visible on the SEC's EDGAR database. There is no fee to file Form D, but late filing can impact future offerings and may attract state-level scrutiny.
While Section 18 of the Securities Act preempts most state registration requirements for Rule 506 offerings (often called "covered securities"), issuers must still comply with state notice filing requirements and pay applicable fees.
State obligations typically include:
California, New York, Texas, and Florida have particularly active securities regulators. Issuers raising in multiple states should maintain a state-by-state filing tracker and work with securities counsel to ensure timely compliance.
Mistake: Accepting money before Form D is filed
Fix: Set a hard rule: no wires, no closings until Form D is submitted.
Mistake: Relying on self-certification for 506(c)
Fix: Use a third-party verification service or obtain written confirmation from a licensed professional. Document everything.
Mistake: Paying a finder's fee to an unlicensed person
Fix: Transaction-based compensation to a finder requires FINRA broker-dealer registration. Consult counsel before any fee arrangement.
Mistake: Forgetting state notice filings
Fix: Track every state where an investor is domiciled and file accordingly. Some issuers file proactively before accepting any investors from a given state.
Mistake: Mixing 506(b) and 506(c) in the same offering
Fix: You cannot start under 506(b) with no solicitation and then begin advertising. Choose your exemption before launch and stick to it.
Mistake: Not updating Form D when new capital is raised
Fix: File an amendment to Form D annually and whenever material information changes during an ongoing offering.
Deal Box is a technology and advisory platform built specifically for Regulation D private placements. We provide the infrastructure that growing companies need to run a compliant, professional capital raise.
Compliance Note
Deal Box is not a broker-dealer, investment adviser, or law firm. We do not provide legal advice, facilitate investment transactions, or handle investor funds. All compliance decisions should be made with qualified securities counsel. Deal Box earns on technology and advisory services only.