RYU Apparel, Inc. (OTCQB: RYPPF) secures Blockchain and Capital Markets Expert Thomas Carter as Key Advisor to Identify

RYU Apparel, Inc. (OTCQB: RYPPF) secures Blockchain and Capital Markets Expert Thomas Carter as Key Advisor to Identify and Launch Profitable Web3 and Metaverse Opportunities for RYU
Published on
December 11, 2022

RYU Apparel, Inc. (OTCQB: RYPPF) secures Blockchain and Capital Markets Expert
Thomas Carter as Key Advisor to Identify and Launch Profitable Web3 and
Metaverse Opportunities for RYU

Toronto, ON, July 11, 2022 (GLOBE NEWSWIRE) -- RYU Apparel Inc. (TSXV: RYU)
(OTCQB: RYPPF) (FWB: RYAA) (“RYU” or the “Company”), a cutting edge digital
lifestyle brand, and creator of award-winning urban athletic apparel that
facilitates human movement, is pleased to announce that it has signed an
advisory agreement with Thomas Carter, current CEO of blockchain
infrastructure company Total Network Services and Founder/Chairman of leading
FinTech company Deal Box, to oversee architecture and deployment of RYU’s Web3
Initiatives as part of the Company’s move into the ever expanding Metaverse
for existing and future lines of business.

Thomas Carter has a decorated career as an executive and innovator in action
sports with 30+ years’ experience building businesses and investing in
athletes. He has helped advise over 500 companies and spent the past six years
creating industry leading blockchain technology and services in FinTech and
the Internet of Things.

This year, Carter’s company Total Network Services will facilitate the U.S.
government’s largest blockchain implementation to date with the U.S. Census
Bureau helping secure over 500,000 employee devices using their Universal
Communication Identifier (UCID).

Carter commented, “I am thrilled to join the RYU team at such a pivotal point
in their business. I see their best-in-class apparel and lifestyle brand,
along with partnerships such as the recently announced  NFL Alumni Academy, as
perfect opportunities for me to be effective as an advisor in helping them
bring their product offerings to the next level.”

Thomas Carter has been identified as an integral piece to RYU’s move into
immersive and virtual experiences to help better engage customers in all
environments. Additionally, RYU’s CEO Cesare Fazari recently announced that
along with RYU’s apparel partnership with the NFL Alumni Academy, he will be
providing leadership and business development advisory to NFL players. This
initiative will now be supported by Carter’s expertise in Capital Markets and
Web3.

Through Carter’s advisory, the Company has outlined plans to engage Rypplzz,
creators of the  digi-physical landscape, location based messaging application
LightPlay. They will be commissioned to create proprietary 2D/3D LightPlay
content for use in stores, at pop-up locations and for other marketing
purposes for remote engagements with customers, especially brand advocates.

Additionally they will work with RYU to develop and implement a UGC (user
generated content) strategy and special activations that build engagement and
loyalty among consumers.

RYU sees great potential in working with Rypplzz’s patented Interlife®, the
geo-spacial technology that underlies LightPlay, designed to elevate the human
experience by connecting people, content, and things to physical space.

CEO Cesare Fazari comments, “At RYU we see it as critical that we engage our
customers in new, impactful, and immersive ways and what Rypplzz and Thomas
bring to the table is exactly that. Between Thomas’ many years spent dealing
in Web3 advancing the blockchain economy and Rypplzz’s ability to bring
augmented and virtual experiences to users, we feel unprecedented success is a
forgone conclusion. RYU is well positioned to become a market leader in the
space, all the while creating immersive and interactive experiences.”

Carter expressed his enthusiasm about this opportunity, “My life’s passion is
helping entrepreneurs find their way. Equipping them to have the proper tools
and best practices in their arsenal is what I’ve built my career upon. It’s
one thing to make businesses succeed, and I’m thankful to say I’ve had many
successes, but it’s a completely different thing to help others succeed in
their own areas of expertise. I’m excited to work alongside Cesare and bring
my knowledge to the table with RYU and their partners.”

About RYU Apparel
RYU Apparel (TSXV: RYU) (OTCQB: RYPPF) (FWB: RYAA), or Respect Your Universe,
is an award winning urban athletic apparel and accessories brand engineered
for the fitness, performance and lifestyle of the athletic man and woman.
Designed without compromise for fit, comfort, and durability, RYU exists to
facilitate optimal human performance. For more information, please visit the
RYU website at: http://ryu.com

About Total Network Services, Corp:
Total Network Services, Corp (TNS) is a San Diego-based developer of simple,
safe and secure blockchain-focused products and services designed to help the
world transition into the blockchain economy. TNS’s innovations span across
industry boundaries — from FinTech to Telecom security —all supported by its
network infrastructure.  TNS’s mission is to improve legacy solutions by
infusing new levels of verification into the next internet evolution. To learn
more about TNS visit https://tnscorp.io/

About Rypplzz, Inc.
Rypplzz /rip·uhlz/ has developed a patented spatial computing system called
Interlife® that integrates the digital and physical world by enabling digital
files to exist in precise coordinates of physical space. Interlife® was
designed to elevate the human experience by connecting people, content and
things to physical space and providing enhanced connectivity. To learn more
about Rypplzz visit https://rypplzz.com/ To learn more about Rypplzz's geo
messenger app LightPlay, which allows you to deploy and discover location
based messages anywhere visit https://www.lightplay.app/

Forward Looking Statements Disclaimer

Neither the TSX Venture Exchange Inc. nor its Regulation Service Provider  (as
that term is defined in the policies of the TSX Venture Exchange Inc.) accepts
responsibility for the adequacy or accuracy of this press release.

This news release contains  forward-looking information that involves  various
risks  and  uncertainties  regarding   future  events.  Such   forward-looking
information  can  include  without  limitation  statements  based  on  current
expectations involving  a  number  of  risks and  uncertainties  and  are  not
guarantees of future  performance of RYU,  such as statements  that: RYU  will
sell products or receive media exposure as a result sponsoring the NFL  Alumni
Academy.  There are numerous risks  and uncertainties that could cause  actual
results and  RYU’s  plans  and  objectives to  differ  materially  from  those
expressed in the  forward-looking information, including:  (i) adverse  market
conditions resulting  in the  inability of  RYU to  raise necessary  financing
required to enter and make payments under the proposed definitive  agreements;
(ii) the inability of RYU to obtain any necessary approvals in respect of  the
proposed agreements, including  approvals necessary  for the  issuance of  the
RSU’s; and  (iii)  inability to  restructure  and transform  its  business  as
required. Actual results and future events could differ materially from  those
anticipated in such  information. These  and all subsequent  written and  oral
forward-looking statements are based on  estimates and opinions of  management
on the dates they are  made and are expressly  qualified in their entirety  by
this notice. Except as required  by law, RYU does  not intend to update  these
forward-looking statements.

RYU APPAREL INC.
Cesare Fazari
Chairman & Chief Executive Officer
+1 (604) 235-2880

Corporate Communications
Anna Brazier
+1 (844) 535-2880
investors@ryu.com
www.ryu.com

U.S. Investor Relations RedChip Companies Inc
Dave Gentry
Dave@redchip.com
407-491-4498

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